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AI · Software engineering · Programme delivery

From AI ambition to systems in production, from Europe to the Gulf.

We design, build and roll out AI solutions and custom software for organisations in Europe and the GCC, with programme leaders who have run roll-outs across 45 countries and an engineering centre that has shipped products in Qatar and Oman.

  • 45countries in a single roll-out
  • 7products shipped in Qatar and Oman
  • EN · FR · ARworking languages
Live Delivery footprint UTC
20°N30°N40°N50°N UTC±0UTC+1UTC+2UTC+3UTC+4 France Paris region Tunisia Engineering centre Algeria 1 product Qatar 4 products Oman 3 products
  • France UTC+2
  • Tunisia UTC+1
  • Qatar UTC+3
  • Oman UTC+4
7 shared business hours, Monday to Thursday

Programmes our consultants have led, products our team has shipped

  • Edenred45 countries
  • Stellantis32 plants
  • Allianz TradeMulti-region
  • CIC – Euro Information25 applications
  • International AcademyQatar
  • MOORIYATOman
  • IT-STOCKQatar
  • OrangeFrance
  • JTS TransportsFrance
  • DOCTOZEDAlgeria

The firm

A boutique firm with enterprise reflexes.

We bring the discipline of global programmes (governance, testing, change management) to every AI and software project, and an engineering team that actually ships. One point of contact, from the first workshop to the last roll-out wave.

Founded
2019
Engineering centre
Tunisia, 15 people
Engineers
90%
Meet the firm
Paris and the La Défense business district
Paris regionLeadership & client relations
The West Bay towers in Doha, Qatar
DohaProducts delivered since 2021

What we do

Six services. Three practices. One standard.

Start with one service, or let us carry a programme end to end, from the first AI use case to the last country going live.

All expertise
01

AI solutions

AI agents & copilots

Agents that read, check and act inside your ERP, CRM and inbox, and hand over to a person whenever a decision commits the business.

02

AI solutions

Knowledge & document automation

Answers drawn from your own policies and contracts with sources cited; invoices, forms and contracts processed in Arabic and English.

03

AI-augmented engineering

SaaS & web platforms

Platforms, portals and marketplaces designed to last, delivered in increments you can see and test every sprint.

04

AI-augmented engineering

Mobile & business apps

iOS and Android apps and their back offices, for customers, field teams and partners, bilingual and right-to-left ready.

05

IT consulting & delivery

Programme leadership & roll-outs

Governance, steering committees and multi-country deployments, with a key-user network in every site.

06

IT consulting & delivery

Business analysis, testing & change

Requirements, test strategy, user acceptance and training, so the system is adopted, not just installed.

01 · AI solutions

AI that executes. People who decide.

Our agents work inside your ERP, CRM and inbox: they read, check, prepare and log, then hand over to a person wherever a decision commits the organisation.

  • Arabic and English documents, tested on yours
  • Approvals where they matter, every action logged
  • GDPR, EU AI Act and Gulf data laws considered from day one

فاتورة ضريبية

المورد
شركة الخليج للتوريدات
رقم الفاتورة
INV-4471
الإجمالي شامل الضريبة
172,500.00 ر.س
Tax invoice received by email (Arabic)
  1. Invoice read: supplier, 6 lines, VAT 15%, total SAR 172,50000:01
  2. Purchase order PO-2291 matched in the ERP00:02
  3. Line 3: unit price +4.2% vs. order (threshold: 2%)00:03
  4. Buyer approval needed

Illustrative scenarios with fictitious data.

Why HLA

Built for programmes that cross borders.

Europe, North Africa and the Gulf work different weeks, in different languages, under different rules. Our model is built around that.

Your working week, covered

Europe works Monday to Friday, most of the Gulf Sunday to Thursday. We plan rituals in the hours we share, and keep work moving in the hours we don’t.

France
Tunisia
Qatar
Oman

7 h shared business hours across France, Tunisia, Qatar and Oman, Monday to Thursday.

45

Enterprise discipline

Programme leaders who have run roll-outs across 45 countries and 32 plants.

100%

Engineer-reviewed

AI speeds up every stage of our method. Every change is still reviewed by an engineer.

1 h

Nearshore engineering

Our centre in Tunisia works one hour behind Paris: 15 people, 90% engineers.

ENFRعربي

Trilingual by default

Workshops, documents and interfaces in English, French and Arabic, right-to-left included.

How we work

One method, from first workshop to last roll-out wave.

The same five steps whether we build an AI agent, a mobile app or lead a 20-country programme.

  1. 01

    Diagnose

    Workshops with your teams, current-state review, goals, constraints and the indicators we will be judged on.

  2. 02

    Design

    Scope, architecture, journeys and a clickable prototype, agreed with you before the build starts.

  3. 03

    Build

    Incremental delivery with AI in the workflow, engineer review on every change and a demo every sprint.

  4. 04

    Roll out

    Acceptance, go-live, training and a key-user network, site by site or country by country.

  5. 05

    Run & improve

    Monitoring, answer quality, action logs and the next use cases, measured against the same indicators.

Selected work

Products running in Qatar, Oman and beyond.

Bilingual platforms, mobile apps and AI components, delivered in increments and still evolving.

All case studies
Administration dashboard of the e-learning platform
Home screen of the e-learning mobile app, in Arabic

QatarEducationWeb + mobile

A bilingual e-learning platform for education in Qatar

A smart e-learning solution with more than 30 features, built with an ASIC-accredited academy.

Timeline
Since June 2021, delivered in batches over 3 years
Languages
Arabic, English
Stack
Symfony · React Native
MOORIYAT web back office
Vehicle map in the MOORIYAT app

OmanMobilityWeb + mobile

MOORIYAT, car rental made simple

Simpler vehicle booking and use, for a Middle East launch through a partner based in Oman.

Timeline
1 year
Stack
Symfony · React Native
IT-STOCK home page with media search

QatarContent & mediaWeb

IT-STOCK, a microstock platform with an AI component

Selling videos, images, audio, After Effects projects and 3D models, with a data scientist on the team.

Timeline
Since June 2021, delivered in batches over 3 years
Stack
Django · Python · JavaScript · Artificial intelligence

Programmes our consultants have led

  • 45 countriesEdenredPayments & employee benefits
  • Multi-regionAllianz TradeCredit insurance & surety
  • 32 plantsStellantisAutomotive & logistics
See the programmes

Key figures

countries covered by a single roll-out
45
Edenred programme
plants running the same application
32
Stellantis programme
products shipped for clients in Qatar and Oman
7
Engineering centre
of our engineering centre are engineers
90%
15 people in Tunisia

Engagement models

Clear ways to work together.

A fixed scope when you know what you need, a team when your roadmap moves, programme leadership when it spans countries.

AI diagnostic

Complimentaryno commitment

Find the AI use cases worth building, and how to measure them.

  • Business workshops
  • Task mapping
  • Prioritised use cases
  • Prototype proposal with indicators
Request a diagnostic

Audit & roadmap

Fixed feeshort mission

An independent view of an application, a programme or an AI initiative, with a plan.

  • Code and architecture review
  • Programme health check
  • Risks and quick wins
  • Costed roadmap
Ask for an audit

Compare engagement models

Insights

Notes from the field.

AI regulation across two regions, agents in real operations, roll-outs that land.

All insights

FAQ

Questions we hear in Europe and the Gulf.

Something else on your mind? A consultant will answer you directly.

Ask us

Yes. Our engineering team has shipped seven products for clients in Qatar and Oman, including a bilingual Arabic–English e-learning platform delivered in batches over three years. We work in English, French and Arabic, and plan our rituals around both the European and the Gulf working weeks.

Workshops with your business teams, a map of the tasks worth automating, a prioritised list of use cases and a prototype proposal with the indicators that will measure it. It is free, with no commitment.

Scoping, programme leadership and the client relationship are handled from France; design, development and testing are done by our centre in Tunisia, one hour behind Paris. We work in Scrum, with incremental releases and three environments (development, pre-production, production).

Each use case is assessed during the diagnostic. For European clients, GDPR and the EU AI Act risk levels shape the design: transparency, documentation and human oversight. For Gulf clients, the applicable national personal data protection law (Saudi Arabia, the UAE, Qatar, Oman and Bahrain all have one) is reviewed with your legal team. Model and hosting are then chosen to match, and every agent action is logged.

Yes. One point of contact can scope the project, have our centre build it, add an AI solution where it makes sense, then lead the roll-out, across several countries if needed. You can also use a single practice on its own.

A fixed fee for a defined scope (a prototype, an MVP, a product), agreed before we start; a monthly fee for a dedicated team or programme leadership. The AI diagnostic is complimentary.

Europe · Gulf · North Africa

Let’s map your next programme.

Tell us where you want to go. A senior consultant answers, in English, French or Arabic, with a first view of scope, team and timeline.