AI solutions
AI agents & copilots
Agents that read, check and act inside your ERP, CRM and inbox, and hand over to a person whenever a decision commits the business.
AI · Software engineering · Programme delivery
We design, build and roll out AI solutions and custom software for organisations in Europe and the GCC, with programme leaders who have run roll-outs across 45 countries and an engineering centre that has shipped products in Qatar and Oman.
Programmes our consultants have led, products our team has shipped
The firm
We bring the discipline of global programmes (governance, testing, change management) to every AI and software project, and an engineering team that actually ships. One point of contact, from the first workshop to the last roll-out wave.


What we do
Start with one service, or let us carry a programme end to end, from the first AI use case to the last country going live.
All expertiseAI solutions
Agents that read, check and act inside your ERP, CRM and inbox, and hand over to a person whenever a decision commits the business.
AI solutions
Answers drawn from your own policies and contracts with sources cited; invoices, forms and contracts processed in Arabic and English.
AI-augmented engineering
Platforms, portals and marketplaces designed to last, delivered in increments you can see and test every sprint.
AI-augmented engineering
iOS and Android apps and their back offices, for customers, field teams and partners, bilingual and right-to-left ready.
IT consulting & delivery
Governance, steering committees and multi-country deployments, with a key-user network in every site.
IT consulting & delivery
Requirements, test strategy, user acceptance and training, so the system is adopted, not just installed.
01 · AI solutions
Our agents work inside your ERP, CRM and inbox: they read, check, prepare and log, then hand over to a person wherever a decision commits the organisation.
فاتورة ضريبية
Hello, our order was due on Tuesday and we have no update. Can you confirm the new date?
How many days of annual leave do I get in my first year?
Illustrative scenarios with fictitious data.
Why HLA
Europe, North Africa and the Gulf work different weeks, in different languages, under different rules. Our model is built around that.
Europe works Monday to Friday, most of the Gulf Sunday to Thursday. We plan rituals in the hours we share, and keep work moving in the hours we don’t.
7 h shared business hours across France, Tunisia, Qatar and Oman, Monday to Thursday.
45
Programme leaders who have run roll-outs across 45 countries and 32 plants.
100%
AI speeds up every stage of our method. Every change is still reviewed by an engineer.
1 h
Our centre in Tunisia works one hour behind Paris: 15 people, 90% engineers.
ENFRعربي
Workshops, documents and interfaces in English, French and Arabic, right-to-left included.
How we work
The same five steps whether we build an AI agent, a mobile app or lead a 20-country programme.
Workshops with your teams, current-state review, goals, constraints and the indicators we will be judged on.
Scope, architecture, journeys and a clickable prototype, agreed with you before the build starts.
Incremental delivery with AI in the workflow, engineer review on every change and a demo every sprint.
Acceptance, go-live, training and a key-user network, site by site or country by country.
Monitoring, answer quality, action logs and the next use cases, measured against the same indicators.
Selected work
Bilingual platforms, mobile apps and AI components, delivered in increments and still evolving.
All case studies

A smart e-learning solution with more than 30 features, built with an ASIC-accredited academy.


Simpler vehicle booking and use, for a Middle East launch through a partner based in Oman.

Selling videos, images, audio, After Effects projects and 3D models, with a data scientist on the team.
Programmes our consultants have led
Engagement models
A fixed scope when you know what you need, a team when your roadmap moves, programme leadership when it spans countries.
Complimentaryno commitment
Find the AI use cases worth building, and how to measure them.
Fixed feeagreed before we start
A prototype, an MVP or a product, with scope, timeline and budget agreed upfront.
Fixed feeshort mission
An independent view of an application, a programme or an AI initiative, with a plan.
Monthlysized to your roadmap
Engineers, designers and testers from our centre, working as an extension of your team.
Monthlyby profile
Senior programme leaders, business analysts and test leads inside your governance.
Monthlyafter go-live
AI solutions supervised in production and applications that keep improving.
Insights
AI regulation across two regions, agents in real operations, roll-outs that land.
All insights
The rules differ, but the design choices that satisfy them overlap far more than most teams expect. A practical playbook for groups operating in both regions.

A chatbot answers. An agent finishes the job, and knows when to ask. How to tell the difference, and how to pick your first use case.

Pilot sites, waves, key users and calendars: what our consultants learned leading roll-outs across 45 countries and 32 plants.
FAQ
Something else on your mind? A consultant will answer you directly.
Ask usYes. Our engineering team has shipped seven products for clients in Qatar and Oman, including a bilingual Arabic–English e-learning platform delivered in batches over three years. We work in English, French and Arabic, and plan our rituals around both the European and the Gulf working weeks.
Workshops with your business teams, a map of the tasks worth automating, a prioritised list of use cases and a prototype proposal with the indicators that will measure it. It is free, with no commitment.
Scoping, programme leadership and the client relationship are handled from France; design, development and testing are done by our centre in Tunisia, one hour behind Paris. We work in Scrum, with incremental releases and three environments (development, pre-production, production).
Each use case is assessed during the diagnostic. For European clients, GDPR and the EU AI Act risk levels shape the design: transparency, documentation and human oversight. For Gulf clients, the applicable national personal data protection law (Saudi Arabia, the UAE, Qatar, Oman and Bahrain all have one) is reviewed with your legal team. Model and hosting are then chosen to match, and every agent action is logged.
Yes. One point of contact can scope the project, have our centre build it, add an AI solution where it makes sense, then lead the roll-out, across several countries if needed. You can also use a single practice on its own.
A fixed fee for a defined scope (a prototype, an MVP, a product), agreed before we start; a monthly fee for a dedicated team or programme leadership. The AI diagnostic is complimentary.
Europe · Gulf · North Africa
Tell us where you want to go. A senior consultant answers, in English, French or Arabic, with a first view of scope, team and timeline.